Banner ads remain as a ubiquitous presence in the online realm. These rectangular images, typically found at the top or side of web platforms, serve as promotional tools to draw user attention. From vibrant designs to concise messaging, banner ads try to influence viewers, boosting traffic and brand awareness. Moreover, banner ads offer a adapt

In the dynamic world of digital marketing, ad fraud has emerged as a pervasive challenge, eroding advertiser ROI and manipulating campaign performance. This in-depth guide aims to illuminate the multifaceted nature of ad fraud, providing a comparative analysis of typical tactics employed by criminals. From click generation to phantom impressions, w